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| SMALL BUSINESS RESOURCE CENTER |
| By 2010 Generation Y will outnumber baby boomers. 96% of them have joined a social network. Social Media has overtaken porn as the Number One activity on the Web. Years to reach 50 million users: Radio: 38 years TV: 13 years Internet: 4 years If Facebook were a country it would be the worlds 4th largest. 80% of companies are using LinkedIn as their primary tool to find employees. 80% of Twitter usage is on mobile devices. People update anywhere, anytime. Imagine what that means for bad customer experiences… Generation Y and Z consider e-mail passé. You Tube is the 2nd largest search engine in the world. 25% of search results for the World’s Top 20 largest brands are links to user-generated content. 34% of bloggers post opinions about products and brands. 75% of consumers trust peer recommendations. Only 14% trust advertisements. Do you like what they are saying about your brand? 24 of the 25 Largest Newspapers are experiencing r ecord declines incirculation. We no longer search for the news; the news finds us… In the near future we will no longer search for products and services… they will find us via Social Media… Social Media isn’t a fad; it’s a fundamental shift in the way we communicate! |

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